Introduction

ALPEIN Software SWISS AG (“ALPEIN Software”, “we”, “us”) takes the protection of your personal data seriously. This Privacy Policy explains how we collect, use, and protect personal data when you visit our website alpeinsoft.ch or interact with us.

This Privacy Policy applies to:

• our informational and product website (alpeinsoft.ch),
• contact requests and other communications with us,
• newsletter subscriptions,
• website usage, cookies, and analytics.

If you do not agree with this Privacy Policy, please do not use our website.

“Personal data” means any information relating to an identified or identifiable natural person, in accordance with the GDPR and applicable Swiss data protection laws.

1. Personal data we collect

We collect and process personal data only to the extent necessary for the purposes described below.

a) Contact inquiries

When you contact us via our website (e.g. contact form or email), we may collect:

• name
• email address
• phone number (optional)
• message content

This data is used solely to process and respond to your inquiry.

b) Newsletter subscription

If you subscribe to our newsletter, we collect:

• your email address

Newsletter emails are sent only based on your consent. You can unsubscribe at any time using the unsubscribe link included in every newsletter email.

c) Website usage data

When you visit our website, we automatically collect certain technical information, including:

• IP address (anonymised where possible),
• browser type and settings,
• device type,
• operating system,
• date and time of access,
• pages visited,
• language settings.

This data is used to ensure website functionality, security, and performance, and to analyse website usage.

2. Purposes of data processing

We process personal data for the following purposes:

• responding to contact inquiries and communications,
• sending newsletters and marketing communications (based on consent),
• operating, maintaining, and improving our website,
• analysing website usage and performance,
• ensuring security and preventing misuse.

3. Legal basis for processing

Depending on the context, we process personal data based on:

• your consent (e.g. newsletter subscription),
• the performance of pre-contractual measures (e.g. responding to inquiries),
• our legitimate interests (e.g. website operation, security, analytics),
• legal obligations, where applicable.

4. Cookies and tracking technologies

We use cookies and similar technologies to ensure proper website functionality and to analyse website usage.

Cookies may be used to:

• remember user preferences,
• analyse website traffic and usage patterns,
• improve user experience.

You can manage or withdraw your consent to cookies at any time via our cookie banner or through your browser settings. Please note that disabling cookies may affect certain website features.

5. Analytics and third-party services

Google Analytics

We use Google Analytics to analyse how visitors use our website. The data collected is aggregated and anonymised where possible. Personal data such as names, email addresses, or contact form content is not transferred to Google Analytics.

Google Privacy Policy: https://policies.google.com/privacy

Leadinfo

We use Leadinfo to identify business visitors to our website based on company IP addresses. Leadinfo processes data only after your consent via the cookie banner.

Leadinfo does not provide us with access to individual IP addresses and does not identify private individuals.
More information: https://help.leadinfo.com/en

6. Data sharing

We do not sell or rent personal data.

We may share personal data only in the following cases:

• if required by law or legal process,
• to protect our rights, property, or safety,
• with affiliated companies, provided they comply with this Privacy Policy,
• in the event of a merger, sale, or reorganisation of the company.

7. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

Access to personal data is restricted to authorised personnel who are bound by confidentiality obligations. Data transmission between your browser and our website is protected using industry-standard encryption (TLS/SSL).

Despite these measures, no method of data transmission over the Internet or electronic storage is completely secure. We therefore cannot guarantee absolute security but continuously work to maintain a high level of protection.

8. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable laws.

• Contact inquiries are retained as long as necessary to process and document the communication.
• Newsletter subscription data is retained until you unsubscribe.
• Website usage data is retained in aggregated or anonymised form where possible.

9. Your rights

You have the right to:

• access your personal data,
• request correction or deletion,
• restrict or object to processing,
• request data portability (where applicable),
• withdraw consent at any time.

To exercise your rights, please contact us at: contact@alpeinsoft.ch

10. Sensitive data

Our website and services are not designed to collect sensitive personal data (such as health data, religious beliefs, or similar information). Please do not submit such data via our contact forms or newsletter subscription.

11. Use by children

Our website is not specifically directed at children. We do not knowingly collect personal data from individuals under the age of 16 without appropriate consent.

If we become aware that personal data of a minor has been collected without the required consent, we will take appropriate steps to delete such data.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or website functionality. The latest version will always be available on our website.

13. Contact

If you have questions or concerns regarding this Privacy Policy, please contact us:

ALPEIN Software SWISS AG
Obergass 23
CH-8260 Stein am Rhein
Switzerland

Email: contact@alpeinsoft.ch

Phone: +41 (0)41 552 44 00